Marketing Manager

Salary to be discussed. Vaudreuil-Dorion (Canada) Postal code: J7V 9L5

Marketing Manager responsibilities include:

Developing strategies and tactics to boost the USAhair.com, CanadaHair.ca, & MesRallonges.com reputation and drive qualified traffic
Deploying successful marketing campaigns from ideation to execution
Experimenting with various organic and paid acquisition channels

If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels.
Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with USAhair.com, CanadaHair.ca, & MesRallonges.com brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.
Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Develop strategies and tactics to get the word out about USAhair.com, CanadaHair.ca, & MesRallonges.com and drive qualified traffic to our front door
Deploy successful marketing campaigns and own their implementation from ideation to execution
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Produce valuable and engaging content for USAhair.com, CanadaHair.ca, & MesRallonges.com that attracts and converts our target groups
Build strategic relationships and partner with key industry players, agencies and vendors
Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
Oversee and approve marketing material, from USAhair.com, CanadaHair.ca, & MesRallonges.com website banners to hard copy brochures and case studies
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Analyze consumer behavior and adjust email and advertising campaigns accordingly

Demonstrable experience in marketing together with the potential and attitude required to learn
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Solid knowledge of website analytics tools (e.g., Google Analytics, Google Adwords, Facebook Ads, NetInsight, Omniture, WebTrends)
Experience in setting up and optimizing Google Adwords campaigns
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
A sense of aesthetics and a love for great copy and witty communication
Up-to-date with the latest trends and best practices in online marketing and measurement
BSc/MSc degree in Marketing or related field

Send resume to careers@usahair.com