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SALE ENDS JULY 8

 

Marketing Manager

Salary to be discussed. Vaudreuil-Dorion (Canada) Postal code: J7V 9L5

Marketing Manager responsibilities include:

  • Developing strategies and tactics to boost the USAhair.com, CanadaHair.ca, & MesRallonges.com reputation and drive qualified traffic
  • Deploying successful marketing campaigns from ideation to execution
  • Experimenting with various organic and paid acquisition channels

Job brief

  • If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels.
  • Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with USAhair.com, CanadaHair.ca, & MesRallonges.com brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.
  • Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Responsibilities

  • Develop strategies and tactics to get the word out about USAhair.com, CanadaHair.ca, & MesRallonges.com and drive qualified traffic to our front door
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
  • Produce valuable and engaging content for USAhair.com, CanadaHair.ca, & MesRallonges.com that attracts and converts our target groups
  • Build strategic relationships and partner with key industry players, agencies and vendors
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
  • Oversee and approve marketing material, from USAhair.com, CanadaHair.ca, & MesRallonges.com website banners to hard copy brochures and case studies
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements

  • Demonstrable experience in marketing together with the potential and attitude required to learn
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Solid knowledge of website analytics tools (e.g., Google Analytics, Google Adwords, Facebook Ads, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • A sense of aesthetics and a love for great copy and witty communication
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • BSc/MSc degree in Marketing or related field

 

Send resume to careers@usahair.com